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Anderson .Paak announces new Apeshit label in partnership with UMG


Anderson .Paak has a plan to conquer the jungle that is the music industry.

Anderson .Paak has officially launched a brand new label.

In partnership with Universal Music Group, .Paak launches Apeshit, a label designed to help artists navigate the “jungle” of the modern music industry.

The first half of the name Apeshit (APE) is an acronym for Anderson .Paak Empire, and according to the Silk Sonic frontman, Apeshit “is going to be about passion, feeling, honesty. It’s about respect for culture and of art. and it is a matter of the heart. “

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Noting what he feels like a glaring lack of artists playing real instruments, Paak stressed that Apeshit will be aimed at artists who can play instruments and perform at the same time.

“The label will be looking to raise the bar when it comes to music with its selection of artists, no gimmicks, no button presses, just raw talent,” Paak said. “I was going to shows and I realized less and less I was seeing real performers … where is the next generation that can play instruments ?? I know they are out there – don’t sell your instruments, this label wants to hear from you !! ”

The announcement by .Paak of the launch of Apeshit was accompanied by an Instagram video describing .Paak at a press conference, answering questions about the new label. Starring comedian Teddy Ray, the IG video gives a taste of .Paak’s humor, as well as a clear definition of what Apeshit will be like.

“The game is crazy, man. This industry can be like a jungle,” .Paak said during his staged press conference. “If the industry is like the jungle, well, I guess we have no choice but to go ahead.”

According to a press release, Apeshit will be headquartered in Los Angeles.

Keep it locked to HNHH for any further updates on Apeshit and the label’s first signings when they are announced.

[via]



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