Anderson .Paak has launched a brand new label called APESHIT INC.
The Grammy Award-winning solo artist, who is also half of Silk Sonic alongside Bruno Mars, announced the arrival of the imprint on Tuesday, November 2 via an ironic pre-recorded press conference.
APESHIT’s mission statement is to focus on “raw talent” and artists who can actually play their own instruments.
“I wanted to create a label that ignites a new generation of artists, who can play while performing,” Paak said in the clip. “This label will talk about passion, feeling, honesty. It is a matter of respect for culture and art and it is a matter of the heart.
.Paak, who recorded for Aftermath, a UMG / Interscope subsidiary, said he was inspired to start a performer-focused label after seeing fewer artists perform their own tracks on stage.
“Where’s the next generation that can play instruments? ” He asked. “I know they’re over there – don’t sell your instruments, this label wants to hear from you !!”
You can watch the ad below:
The APE in APESHIT stands for “Anderson .Paak Empire”, while the latter part of the label’s name means “us on another shit”.
The LA-based label is backed by UMG and its extensive network; he will soon announce his first signatures.
“UMG has always strived to be a hotbed for the best music creators, innovators, disruptors and entrepreneurs, and a hotbed that operates globally to help artists expand their creative and business opportunities,” said said Sir Lucian Grainge, Chairman and CEO of UMG. “Anderson .Paak has always created award-winning, culture-changing music and we are truly excited to be working together to bring his bold and contagious vision to life for this new label. “
Anderson’s “An Evening With Silk Sonic” .Paak and Bruno Mars is scheduled to arrive next week (November 12) and will feature previously released singles, “Leave The Door Open”, “Skate” and “Silk Sonic Intro”.
Meanwhile, Anderson .Paak recently got a new tattoo on his arm which asks that none of his music be released posthumously after his death.