“[Hi Level] is a complete embodiment of black empowerment and ownership.
Cordae Amari Dunston is no longer just a signed recording artist. The former member of the YBN collective has announced that he is looking to sign artists to his own record company called Hi Level.
The Grammy-nominated rapper from Maryland introduced Hi Level with a one-minute video posted to his social media accounts. A caption for the visuals read, “Apps are open. Follow @hilevel.
Cordae is currently under the umbrella of major label Atlantic Records, but Hi Level is considered an independent label. The host turned executive spoke to Billboard about his plans for the new business venture.
“Everyone thinks my first artist is going to rap like me, when they might not be at all,” Cordae said. “If we find the next Jazmine Sullivan, I would be extremely happy.”
Last year, Cordae removed the YBN nickname from his stage name after he apparently parted ways with fellow Young Boss N ##### representing YBN Nahmir. Earlier this year, Cordae backed YBN Almighty Jay’s public complaints to ART @ WAR label founder James McMillan.
YBN signed with ART @ WAR, a joint venture agreement with Atlantic Records. Almighty Jay then complained that his rights had been transferred to Atlantic without his knowledge. Cordae insists that it will use fair business practices with its Hi Level signatories.
“[Hi Level] is a complete embodiment of black empowerment and ownership, ”Cordae said. Billboard. “And I cannot be here preaching property and not giving children their teachers.”
Cordae released his debut album, The Lost Boy, in 2019 via Atlantic / Art @ War. He is currently working on his next studio LP, tentatively titled Bird’s eye view. The rising 23-year-old star recently earned her first Hot 100 entry as a feature on Eminem’s “Killer (Remix)”.