American-born Nigerian singer Davido has signed a new management contract and partnership with LVRN (Love Renaissance) label. This is a joint agreement with its current management.
LVRN, which is a subsidiary of parent company Universal Music Group, will take over management and provide expertise to the singer’s existing team, including Asa Asika of The Plug and Bobo Ajudua.
The news was announced by Billboard on Friday, June 24, which Davido has since confirmed on Twitter.
LVRN is an Atlanta-based record label and management company founded by Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun.
The label is currently distributed by Interscope Records, a unit of Universal Music Group. The label is also home to artists 6lack, Summer Walker, BRS Kash, Young Rog, Cruel Santino, OMB Bloodbath, Kitty Ca$h, Eli Derby and NoonieVsEverybody. LVRN manages artists Shelley FKA DRAM, Westside Boogie and dvsn.
Let’s go!!!!!!! https://t.co/fEfCjyhSYn
— Davido (@davido) June 24, 2022
“The partnership with the LVRN team was obvious. They are some of the brightest executives in the music industry and the work they have done in the past speaks for itself. Their understanding of the global music landscape and their roots at home make them the perfect partnership. I look forward to working with them and excited for what the future holds,” Davido said in a statement.
Balogun of LVRN added, “Davido is one of the pioneers of the Afrobeats movement and what he has done with his team is nothing short of phenomenal. We are thrilled to join his already dynamic team as we take the music and the brand to the next level. It is indeed an exciting time for culture and for all of us.
Davido has just completed his “We rise by lifting others” North American tour a few days ago in Los Angeles and announced that it will continue in Europe from July 1.