Bad Boy Records pioneer Sean “Diddy” Combs has shared plans to launch a new label with a different goal. As the cover star of Vanity ShowIn the September 2021 issue, the 51-year-old opened up about his career plans and his personal life. One thing he has announced is the creation of a brand new label reserved for R&B artists.
“Yeah, all R&B labels, because I feel like R&B has been abandoned and it’s part of our African American culture,” he told the magazine. “And I don’t sign any artist. Because if you know better, you do better. I do 50-50 partnerships with pure transparency. This is the thing. [The new label is so that] we can own the genre; we don’t own hip-hop right now. We have a chance of – and I’ll make sure that – we have R&B. “
This is a glaring departure from his thoughts of retirement expressed when he appeared on the cover of Rolling stone alongside DJ Khaled in October 2019. In the interview, the “Bad Boy for Life” artist spoke about his evolving role in music.
“I think, ‘Is there a role for me in music now? “I just know that for me, I could only sign captions,” he said. “To be honest, my decisions will be made by God. I am at another frequency and at another level of music. It would have to be something that God put fully in my heart, like when I heard Biggie or Mary [J. Blige]. “
Rapper “It’s All About The Benjamins” also spoke more about the loss of Kim Porter, the mother of three of his biological children, son Christian “King”, 23, and twin daughters of 14 years Jessie James and D ‘Lila Star and her 30-year-old stepson Quincy Brown. Porter died in November 2018 at the age of 47. His official cause of death was found to be lobar pneumonia. Reports indicated that Porter was battling flu-like symptoms for an extended period of time.
Porter’s passing also served as a reminder that not only is life fleeting, but public praise is too. “And so, you know, I had to start dealing with it when I lost Kim. Because I was like, man, you had it. I’m not saying I’d do everything any different. God willing. , I would have had more time, ”he shared with Vanity Lounge. “I look at my life like I got a second chance. I am on my second mountain.
The Harlem native’s journey to self-discovery and redefinition has spanned years. On the occasion of his 48th birthday in 2017, Diddy announced his desire to change his name to “Brother Love”. Then, in October 2019, he filed documents with Los Angeles County Court to change his middle name to “Love.”
“I decided to change my name again,” he revealed at the time. “I’m just not what I used to be. I am something different. So my new name is “Love”, aka “Brother Love”. I won’t respond to Puffy, Diddy, Puff Daddy or any of my other nicknames, but “Love” or “Brother Love.” “
According to Billboard, the name change became official in May. He shared a photo of a Florida license plate with his middle name listed as “Love,” introducing fans to his new era.
Watch a behind-the-scenes clip from her cover shoot with Vanity Show below: