Record label

Fosun International: Premier League Club Wolves launch their own label

September 22, 2021 – Wolves has partnered with the Alternative Distribution Alliance (ADA) of Warner Music UK, the multi-award-winning label services division, to launch a revolutionary new venture as the first UK football club to launch a label.

The Wolves Records label is an ambitious and unique proposition that will bring together two of the world’s greatest passions: music and football.

Wolves Records will see performing artists benefit from the reach of a Premier League football club’s global audience while also having access to ADA’s marketing and distribution expertise, providing unprecedented exposure and opportunities to emerging artists.

The label is already inviting submissions of tracks from local, national and international solo acts, groups and producers for review via the website.

Wolves General Manager of Marketing and Business Growth Russell Jones said: “Wolves Records is an ambitious and progressive project that we have been working on for some time, and we are delighted to finally be able to announce it publicly. Together with Warner Music’s ADA and many very talented and experienced industry professionals, Wolves Records will provide talented life-changing opportunities for talent.

“As many of our supporters know, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways, developing new business ideas that will ultimately complement and help support the continued success of the football club.

“Of course, this is just the start of the journey for Wolves Records, and the hard work is now intensifying as we begin the search for our first acts to sign at Wolves Records; I have no doubts that we have a great team. in place to make the label a huge success. ”

Wolves have been investing their efforts in projects outside of football for quite some time, with huge strides in the esports and fashion world including a recent partnership with US esports giants Evil Geniuses and a line high-end fashion show launched during a parade on top of a Shanghai skyscraper.
While the label’s initial goal will be to nurture and develop talented artists of all local styles and genres in the Midlands, Wolves Records ambition is to expand into international territories. Artists who sign with Wolves Records will not only benefit from ADA’s global distribution network, digital marketing, product management and radio promotion, but will be supported through the club’s various and important media and social channels, including including broadcasting at the Molineux stadium and through the club’s digital. fabrications.

To help the label in its search for a first signing, Wolves Records is also partnering with various A&R and production consultants, the first of which is much sought-after singer, songwriter and producer, SX.

Wolves fan and Wolves Foundation ambassador, the sounds of SX have long shaped the industry, where the Wolverhampton prodigy has spent years making a name for himself with his production prowess, working with Lil Wayne, Childish Gambino, Chance the Rapper, J. Cole and Skepta; as well as a Grammy nomination, gold and silver records and an international tour with Lily Allen. After years of preparation, his latest mixtape A Repeat Wouldn’t Go A Miss marks the arrival of the 29-year-old: a degree in a class of its own.

SX said: “I am very happy to be involved and support Wolves Records from the start and look forward to helping identify top local talent and working with the label’s early artists.

“Wolves and the city of Wolverhampton are close to my heart, and I am deeply passionate about giving the talented young people of this region the best opportunities and the rich musical talent that the West Midlands have to offer.

“I am really looking forward to seeing how Wolves Records can impact the music industry and support new artists, and I am also very proud that it will be my club that will be the first in the UK to venture out. into music in such an authentic and exciting way.

Legendary music manager and Wolves fan, Peter Rudge, who has notably directed The Who and The Rolling Stones and received more than 270 gold and platinum album awards, has also joined Wolves Records as a strategic consultant.

“I was born a mile from famous old Molineux and came to my first game with my uncle Had in March 1951,” Rudge said. “I sat on my uncle’s shoulders on the old south shore, and so started a love affair with wolves that has been such an important part of my life ever since.

“Football and music are a universal language. Anywhere in the world you visit you will likely see a Beckham or the Beatles t-shirt, and footballers today have so much in common with musicians in terms of influence and cultural tone of the times.

“Wolves and Warner Music’s ADA will merge these two cultures and come together to combine their respective skills and strengths to develop Wolves Records and, in turn, support, nurture and encourage the local music community.

“I am delighted to participate in this initiative, to be able to participate in the creation of Wolves Records, and thus to merge two of my great passions and those of the world: football and music.”

Wolves Records label manager Ricky Hill said: “I went to Wolverhampton University so I have a lot of affection for the city and the Midlands. There is so much talent in the area that Wolves Records is perfectly positioned and hungry from the back.

“However, this is not just about supporting local artists, but an authentic and genuine initiative of a football club with a large audience to penetrate the music industry and develop new emerging talents through By partnering with Warner Music and ADA, we are also able to connect to some of the best distributions available and have the support of their team of experts when it comes to releasing music. ”

Wolverhampton City Council Chief Cllr Ian Brookfield said: “This is a bold move that underlines how ambitious our football club is. Music is a key part of the package for sports marketing and brand development. We already know Wolves has a huge global brand and fan base and this move will help cement that.

“More important to me, this will create fantastic opportunities for local bands and musicians, building on Wolverhampton’s reputation as a city of music. With the opening of the Civic Halls next year and operated by AEG and as live music is a fundamental part of our new five-year event strategy program, our city’s music scene will grow stronger. ”

The label is currently inviting emerging artists, groups and producers to send in music for their consideration. For more information on how to submit your tracks and follow the history of Wolves Records, visit

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