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Four Loko is heading towards the world of labels.
The lifestyle drink brand announced Billboard the launch of Four Loko Records Thursday, June 24, an independent record company focused primarily on releasing singles, with the sole purpose of delivering awesome content.
“As a brand, Four Loko has always looked at the unconventional,” Samantha Catalina, Four Loko vice president of marketing, said in a press release. “Four Loko Records gives us the opportunity to bring in fresh new music from artists who create outside of traditional music industry standards. Legends are born from underground and independent scenes and we are thrilled to make them. part. “
– Quatre Loko (@fourloko) June 23, 2021
The label’s first release comes from Los Angeles-based DJ and producer Valentino Khan, who teamed up with rappers Wifisfuneral and YBN Almighty Jay for their genre song “Digest”. Next month, Four Loko Records will also release a single from screamo star Lil Mariko.
As official partner of Four Loko, star DJ Dillon Francis took to the new label to Billboard. “Four Loko has always supported [my brand] IDGAFOS, so it’s always great to have them in my corner for festivals, videos and whatever fun I want to do, ”he said.
While he jokingly hopes to see everyone (“Elon Musk, Swedish Death Metal and the best music the earth has to offer”) under the new label, Francis has a lot to look forward to in his own career this year. He just released his latest single “Unconditional”, with another released on Friday June 25 titled “Love Me Better,” which he says “are just fun, make people happy! It’s exciting to come back in front of the fans!
To celebrate the new label, order Four Loko with same day delivery via Drizly here.