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Four Loko is heading towards the world of labels.
The lifestyle drink brand announced Billboard the launch of Four Loko Records Thursday, June 24, an independent record company focused primarily on releasing singles, with the sole purpose of delivering awesome content.
âAs a brand, Four Loko has always looked at the unconventional,â Samantha Catalina, Four Loko vice president of marketing, said in a press release. âFour Loko Records gives us the opportunity to bring in fresh new music from artists who create outside of traditional music industry standards. Legends are born from underground and independent scenes and we are thrilled to make them. part. “
it’s heating up at Four Loko Records and we let go of the direct fire with @valentinokhanð¥ stay tuned for Friday and click this pre-record link at https://t.co/lZwri9Do5e pic.twitter.com/pxVv4rGGVb
– Quatre Loko (@fourloko) June 23, 2021
The label’s first release comes from Los Angeles-based DJ and producer Valentino Khan, who teamed up with rappers Wifisfuneral and YBN Almighty Jay for their genre song “Digest”. Next month, Four Loko Records will also release a single from screamo star Lil Mariko.
As official partner of Four Loko, star DJ Dillon Francis took to the new label to Billboard. âFour Loko has always supported [my brand] IDGAFOS, so it’s always great to have them in my corner for festivals, videos and whatever fun I want to do, âhe said.
While he jokingly hopes to see everyone (âElon Musk, Swedish Death Metal and the best music the earth has to offerâ) under the new label, Francis has a lot to look forward to in his own career this year. He just released his latest single âUnconditionalâ, with another released on Friday June 25 titled âLove Me Better,â which he says âare just fun, make people happy! It’s exciting to come back in front of the fans!
To celebrate the new label, order Four Loko with same day delivery via Drizly here.