Record label

G2 Esports Announce Label Launch With Metal Track “Our Way”

G2 Esports branched out into the music industry with the launch of their own label and marked the occasion by releasing their debut track, titled “Our Way”.

G2 – which features competitive esports teams in games like League of Legends and Counter-Strike: Global Offensive – has already released the first track from his newly launched label, a power metal anthem called “Our Way”.

“Our Way” features several recognizable names in the metal genre, including Jason Richardson (Chelsea Grin, All Shall Perish), Luke Holland (Falling In Reverse) and Noora Louhimo (Battle Beast). The track also features YouTuber Taylor Davisas well as Tina Guo – who has worked on titles like Cyberpunk 2077 and the last Dunes movie.

According to a press release from G2, ‘Our Way’ will be coming to rhythm game Beat Saber in the future and is the “first of many ‘songs to come from the company’ over the next few years”.

Regarding the organization’s decision to launch their label with a metal song, G2 Esports founder Carlos ‘Ocelote’ Rodriguez said, “Epic power metal is my favorite genre, I don’t care how commercialized it is. It comes from the heart like everything we do.

“Now we’re setting the stage to entertain everyone beyond competitive video games,” Rodriguez added.

Fans of the esports brand will catch a glimpse of some of the roster’s most distinguished players in the music video for “Our Way,” including League of Legends stars Rasmus “Caps” Winther and Marcin “Jankos” Jankowski. There’s also a first look at the jersey G2 Esports players will be wearing over the next competitive year, which has been created in partnership with Adidas.

In other news, E3 2022 has canceled its in-person event due to COVID-19, but there’s no word yet on a digital replacement.