For 127 years, GibsonâThe iconic brand of American instruments–-has been synonymous with creating and shaping sound across genres of music and generations of players. Gibson today announced the launch of Gibson records, headquartered at City of Music, Nashville, Tennesseeâ Alongside a strategic label partnership with BMG.
For two and a half years, Gibson has launched successful music initiatives built around their iconic brands, premium guitars, and amazing artists. Not to mention the initiatives that have revitalized the Gibson fanbase and the music community in general, including Gibson Artist Collections, Gibson TV, the Gibson application, the Gibson Generation Group (G3), Gibson Gives, and the newly opened Gibson Garage in Nashville. Gibson records is the next major step in contributing to the evolution of collaborative artist partnerships. The iconic music that inspired generational movements was recorded with Gibson guitars since the inception of recorded music. Gibson records will work with Gibson artists at produce, record and promote their music to fans around the world, unleashing the power of their music, creating, building and delivering guitar-centric music, across genres, to fans around the world. Gibson records also announced that it has entered into a strategic partnership with a label for the release with BMG, the fourth largest music company in the world. âStarting a record company at the service of our artists is the natural evolution of our 127 year history. Gibson Records will work with Gibson artists to capture, record and promote their music in a friendly partnership with the artists, âsaid CÃ©sar Gueikian, President of the brand, Gibson brands. âGibson Records will keep us all at Gibson focused on our first artist culture that is engaged and connected to music. We are excited to launch Gibson Records, to announce that Slash is our first signed artist and that we have partnered with BMG. “
“It is an honor to be the first release on the new Gibson Records,” says SABRING. âIt’s a zenith in our partnership for sure and after working so closely with Gibson for so long, I know this will be a label that will genuinely support their artists in a creative way. Not just me, but all the artists with whom they choose to work. It’s perfect. ” âThe partnership with Gibson Records and BMG offers an exciting and unique opportunity to explore new ideas for the marketing and promotion of a record,â adds Jeff Varner, co-founder of Revelation Management Group (longtime manager of Slash). âIt shows a real commitment on Gibson’s part to the artist community, and it will serve as a model for future artist releases. Working with Cesar and the Gibson team provided a new take on how we can support an album release. “BMG congratulates Gibson on the launch of their new label and is proud to collaborate with Gibson Records on the release of their debut album,” said Thomas Scherer, President, BMG Directory and Marketing, New York and Los Angeles. âIt’s the perfect match between two global brands with unparalleled reverence for iconic artists and a respect for serving their creative talents. We are thrilled to be the Global Partner on Slash’s new album with Myles Kennedy and The Conspirators and look forward to delivering their new music to fans around the world.
image credit: Austin Nelson