Nashville-based Gibson, known for creating guitars that have helped shape music for generations, has announced the creation of his own label. The company says the new Gibson Records will work primarily with Gibson artists to produce, record and promote their music in a friendly partnership with the artists. The debut album under the new label, slated for release early next year, will feature Slash with Myles Kennedy and the Conspirators.
Slash, musician, songwriter and producer, is best known as the legendary lead guitarist of Guns & Roses. He also has a long-standing partnership with Gibson and has designed numerous guitars for the company over the past three decades.
“It is an honor to be the first release on the new Gibson Records,” Slash said in a statement. “Having worked so closely with Gibson for so long, I know this will be a label that will truly support their artists in a creative way. Not just me, but any artist they choose to work with.
Cesar Gueikian, brand president, Gibson Brands, says the time has come for the company to launch its own record label.
“Starting a record company to serve our artists is the natural evolution of our 127 year history,” he explained. “Gibson Records will keep all of us at Gibson focused on our artist culture that is engaged and connected to music.
Slash’s longtime director says the partnership will provide an exciting opportunity to explore new ways to market and promote a record.
“This shows a real commitment on Gibson’s part to the artist community, and it will serve as a model for future artist releases,” said Jeff Varner, co-founder of Revelation Management Group. “Working with Cesar and the Gibson team provided a new take on how we can support an album release. “
Gibson, who filed for bankruptcy in May 2018, has reappeared under new leadership and energetic new leadership.
Over the past two and a half years, the company has created a number of music initiatives that include Gibson TV, the Gibson App, Gibson Artist Collections, Gibson Gives, and the all-new Gibson Garage located in downtown Cummins Station. of Nashville. . (Although the guitar factories are private, the Gibson garage provides a hands-on, interactive experience that allows people to test, try out, and even make custom guitars. There is also a stage with plans for performances. live from major artists in the future.) The company says these initiatives are all part of an effort to continue evolving collaborative artist partnerships.
A spokesperson for BMG, the world’s fourth-largest music company, said the collaboration with Gibson for its inaugural release is a perfect fit for two global brands.
“We are thrilled to be the global partner of Slash’s new album with Miles Kennedy and The Conspirators,” said Thomas Scherer, President, BMG Repertoire and Marketing, New York and Los Angeles, “and look forward to delivering their music to fans around the world. around the world.”
This debut album is expected to be released in the first three months of 2022.