Recording studio

MIME tops Billboard Chart, opens recording studio in Atlanta, releases viral hit on TikTok and more in 2021


MIME edition logo

MIME edition logo

4U registration logo

4U registration logo

beatroot music logo

beatroot music logo

Big hitters music logo

Big hitters music logo

When I look back on 2021, what I’m most proud of are our people. Throughout our growth, we have kept our top priority to provide opportunities for people who might not have luck elsewhere.

— Tony D. Alexander, co-founder, president and CEO of MIME

MEMPHIS, TN, USA, Feb. 3, 2022 / — Made in Memphis Entertainment (MIME), a full-service entertainment group that includes 4U Recording, Beatroot Music, Heavy Hitters Music Group, MIME Records and MIME Publishing, made significant progress in 2021 in achieving its mission to discover artists where they live and promote their music to global audiences. These include major chart and social media successes for MIME-affiliated artists, producers and songwriters, as well as the opening of a new 4U recording studio in Atlanta and major recognition from the industry for the MIME management team.

This year, Memphis-based rapper Moneybagg Yo proved the viability of the MIME approach with his new album, “A Gangsta’s Pain,” which reached No. 1 on the Billboard 200 All Genres chart for two weeks and was was certified Platinum after its release in April. 2021. In addition to being recorded at MIME’s 4U recording studio in Memphis, the album features credits for producers and songwriters MIME Publishing YC and RealRed on more than half of its tracks. Both made the Top 6 on five different Billboard charts thanks to their work on the album, with YC topping the R&B/Hip-Hop Producers and Rap Producers charts.

Building on the success of 4U Memphis, MIME opened another state-of-the-art recording studio in Atlanta in early 2021, slowly increasing its offering throughout the year. The studio has already hosted several major events, including the Atlanta Sync Writing Camp in September 2021 with MIME Publishing, Beatroot Publishing and Heavy Hitters Music. The camp brought together BIPOC creatives to create music licensing opportunities and learn from senior executives, resulting in 23 new songs created during the camp. Additionally, 4U Recording customers TEV The Pen, Nate Levingston, Fifa Flame, Big Homiie G and many more stopped by to record at 4U Atlanta last year. The studio was also visited by local legends CeeLo Green and Zaytoven, the latter of whom returned to host an artist showcase at the studio.

In Los Angeles, the Heavy Hitters Music team had a smash hit in 2021 with Chelsea Grams’ “Keep Up,” which hit 20 million views on TikTok and received major placement in a Dolce & Gabbana ad campaign. Throughout the year, Heavy Hitters also partnered with independent distributor Vydia, New York label GSI Records and independent label SoundX3 to provide sync placement opportunities for their artists. The Heavy Hitters 2021 highlight reel featuring many of their top placements can be viewed at

Additionally, Beatroot increased its total number of plays and streams to 372 million in 2021, an increase of 128%. The company also locked 815 playlist placements for its customers during the year, including Tidal’s Slow Jamz playlist cover for Elijah Blake’s “Neon Eon” album; a No. 112 spot on the iTunes Pop chart, a feature on Apple’s R&B Best New Songs module, and inclusion on Apple’s New in R&B Playlist for Kendrick P’s single “No Answer”; inclusion in Audiomack’s Top 5 Albums of the Month and Tidal’s New Albums module for Neek Bucks’ “Invisible Scars” EP; features on Audiomack’s Best of the Week and #OnTheRadar R&B playlists as well as Tidal’s R&B Rising playlist for Journee’s single “Toxic”; inclusion on Spotify’s Fresh Finds: Indie playlist for Daulton Hopkins’ single “Pretty Obession”; a feature on Audiomack’s Best of the Week playlist for Mystik Fool’s single “I’m on My Way”; and inclusion in Tidal’s New Albums module for DJ Drewski’s “A Seat at the Table” album. All of this led to Beatroot’s revenue tripling in 2021.

Beatroot also brought hip-hop icon Doug E. Fresh’s first three albums – “Oh, My God!”, “The World’s Greatest Entertainer” and “Play” – to streaming services for the very first time, and signed a worldwide distribution deal. with Hey Bighead Music, a Bighead Music Group company focused on developing new artists and established talent, as well as helping introduce social media influencers to the world of music.

Other 2021 deals included MIME Publishing inking co-publishing deals with in-demand producer Stacey “SOS” Owens and Platinum-certified songwriter and producer Nathaniel Levingston, and a co-publishing and administration deal with writer and producer TEV the Pen. They also signed a publishing administration deal with Memphis-based production team Steaksawse, who have worked with artists including Jay DaSkreet, Brandon BLVD, Roxo, Pyu, Street Prince and more.

Finally, MIME co-founders David Porter (CEO) and Tony D. Alexander (Chairman and Managing Director) received several industry awards and accolades in 2021. Porter was included in the Memphis Business Journal Power 100 2021, and the two co-founders have been featured on the Billboard Indie Power Players and Worthy 100 lists. Alexander has also been cited by Pitchfork in their article “What to Know About Music’s Copyright Gold Rush” and by Wired in their article “Big to Be Broken Up to Save the Industry”. Additionally, Crystal Carpenter, studio head of 4U Recording Memphis, was featured as a guest columnist on Billboard to discuss the important initiative to get more women working in the studio, and Heavy Hitters Music was honored with the title of Independent Music Publisher of the Year from the AIMP Los Angeles Chapter. Price in December 2021.

“Throughout 2021, the MIME team rose to every challenge and made an incredible impact for our customers, partners and the music community, Porter said. “As we continue to grow, I look forward to seeing how we grow in Memphis, Atlanta and beyond to bring more amazing partners and opportunities into the MIME family.”

“When I look back on 2021, what I’m most proud of are our people,” Alexander said. “Throughout our growth, we have kept our top priority to provide opportunities for people who might not have a chance elsewhere in the music industry. We have reaped the rewards of our talented staff on multiple occasions thanks to everything we have accomplished this year.”

About Made in Memphis Entertainment (MIME)
Made in Memphis Entertainment (MIME) is a full-service, Black-owned entertainment group with a global reach, but with its heart in the hometown of modern American music. Founded in 2015 by original Stax Records songwriter/producer and Songwriters Hall of Fame inductee David Porter (CEO) and 20+ year business and legal veteran Tony D. Alexander (Chairman and Managing Director), MIME is dedicated to re-establishing Memphis as a key hub of the music industry while expanding its influence around the world, while developing and promoting diverse talent on both the creative and business side of the music industry. ‘industry.

MIME’s family of companies includes MIME Publishing, an independent music publishing company that manages Porter’s legendary post-Stax songwriting catalog and other copyrights from some of the most sought-after young producers in the world. hip-hop and R&B; Heavy Hitters Music, a film, television and ad-sync company with an all-female creative team and an Emmy-winning catalog of music; Beatroot Music, a leading independent music distributor, and its subsidiary Beatroot Africa; and 4U Recording, a state-of-the-art recording studio brand with locations in Memphis and Atlanta.

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Laurie Jakobsen
Jaybird Communications
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