NASHVILLE, TN (CelebrityAccess) – Olivia Management, the Nashville-based, women-run artist management company, has announced the launch of its award-winning label, Olivia Records.
Based in East Nashville, Olivia Records will provide distribution, marketing and other label services and plans to kick off with the release of CJ Temple’s debut album, “Smoke”, followed by Madeleine Kelson’s first acoustic solo, “While I Was Away in April”.
Additional releases from the label will include Lauren Balthrop, who plans to release an album later this year.
Olivia Management Founder and CEO Erin Olivia Anderson has earned a reputation for her work with American artists including Jill Andrews, Smooth Hound Smith, Amanda Shires, The Secret Sisters, Matthew Perryman Jones and Hush Kids.
Initially, she began her management career working with artists she already knew, but gradually expanded her roster to a wider range of clients through her consulting work.
“I realized that I had focused my network on American and folk music – that’s what I love and that’s what worked – so I very intentionally started to narrow down my client list in this area,” she said.
While many businesses in the entertainment industry hunkered down and tried to survive during the pandemic, Olivia Management grew with the addition of Alex Blue and Street Corner Symphony to the roster of full-time clients, hired Grace Carey Hill as a full-time touring and marketing assistant. , and promoted Mackenzie Fey to full-time touring and marketing coordinator, and now, the launch of a new house label.
“I wanted another way to invest in music that I believe in,” Anderson added. “I’m not an artist, but I think my goal is the same as a lot of my artists: what else can I do? If not, how can I contribute to the music? Olivia Records is my answer to that question.