Recording studio

New dance studios, media suite and recording studio take shape as growing media company moves to new space in Sunderland


Paul McEldon OBE, Managing Director of the North East Business and Innovation Center and Paul Waite, CEO and Founder of ISG

ISG (formerly known as i-Stage Group) recently took over the former Jupiter Center of the North East Business and Innovation Center (NE BIC) north of the Sunderland River.

And performance and event experts plan to turn the space into a specially designed ISG Hub, which they say will not only benefit the artists and creatives working within the company, but also provide space for actors. the arts and culture sector of the region.

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The renovation will include the creation of rehearsal spaces, a state-of-the-art recording studio, a multimedia room and dance studios, as well as meeting and conference rooms.

While the ISG Hub will provide invaluable space for artists and the production team within the company – including its record label and publishing division, ISG Global – venues will also be available to rent for creative professionals and groups from across the region and beyond.

Work has already started on the project and is expected to be completed in early 2022.

Paul Waite, Founder and CEO of ISG, believes the space will be an asset for artists of all skill levels.

“The NE BIC is a fantastic space for growing businesses and when the opportunity presented itself to expand into the old Jupiter center, we knew it was too good to miss,” he said. -he declares.

“We are passionate about performance and excited to contribute to the development and training of the next generation of talent across the North East, while creating jobs and sustainable income opportunities in the sector. “

“The size of the building means that we can create a creative space for a multitude of different skills, so that we can develop and support our wide variety of artists under one roof. “

In addition to working with a growing portfolio of artists including singers, dancers, musicians and specialty artists, ISG also manages and delivers large-scale entertainment and event experiences.

Paul McEldon OBE, General Manager of the North East Business and Innovation Center (BIC) is delighted to see the transformation of the Jupiter Center.

“Since Paul joined us here at BIC in 2015, it’s been fantastic to see the company grow, evolve and take on new challenges,” he said.

“Our mission here is to build success in the North East region and the team and I think The ISG Hub will be a welcome addition to that.

“Not only do we see a BIC business flourish, but with all the new services introduced, we will also see many creatives reach their full potential. “

For more information or to follow the development of The ISG Hub, search for istagegroup on Facebook, Twitter and Instagram or visit


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