Record label

No ID and Rhymefest join Golden State Warriors label as creative advisors

The Golden State Warriors are expanding their brand outside of the NBA to include an official record label, and they’re bringing hip-hop heavyweights with them.

On Tuesday, Golden State Entertainment unveiled its roster of artists and partners who are gearing up to help the new label take the music industry by storm, the NBA reports.

As part of the new rollout, GSE has tapped Grammy-winning producer and industry executive Dion “No ID” Wilson to serve as a creative and strategic advisor, NBA reports.

As well as being the official producer for GSE artists, No ID will contribute to the labels’ digital strategies and vision development. Previously, he served as Executive Vice President of A&R for Def Jam Recordings and Executive Vice President of Capitol Music Group.

“I am thrilled to partner with Golden State Entertainment and its Chief Commercial Officer, my longtime friend David Kelly, on this exciting new venture,” Wilson said.

“We’re on the cusp of something truly special and I can’t wait to discover new ways to connect the worlds of content, sports, entertainment and technology.”

On the artist side, Chicago Rhymefest host and hip-hop artist JUICE have signed multi-album deals with Grammy-nominated singer and producer Georgia Anne Muldrow.

Rhymefest boasts a stellar resume with two Grammys to his name, one as songwriter for Kanye West’s 2005 hit “Jesus Walks” and the other as a co-songwriter with John Legend. and Common for the 2016 song, “Glory”. Rhymefest’s work with Kanye appeared in the 2022 Netflix documentary about Kanye, “Jeen Yuhs.

JUICE is a Chicago native who has a well-known history in the fight rap scene after beating Eminem in a freestyle battle in 1997. JUICE has released seven albums throughout his career and is set to release a collaborative album with All Natural produced by Georgia Anne Muldrow.

Muldrow hails from Los Angeles with soul, hip-hop and jazz roots and has appeared on songs with Erykah Badu, Yasiin Bey (formerly known as Mos Def) and Sa-Ra.