Defining Delix solely by his brand of Afro-fusion music would literally put the artist on many levels in a box. Born Fidelix Amechi Okocha, Delix, through a series of calculated movements, has established himself much more than the music he creates. Coming from a dying breed of artists passionate about bringing African music to the fore, Delix balances a growing musical career with leading his own 21st century musical empire.
12 years away from the mother country has in no way curbed the 28-year-old artist’s passion for African music or the musical influences that have helped define his unique sound. Delix offers an Afro-fusion brand rich in traditional elements, reflecting his various musical influences as he grew up.
In today’s world of digital influences and music streams, running a record label goes beyond recognizing a hit song, but Delix has no doubts that he can be successful. âBeing the leader of any music empire requires you to hone your ability to create opportunity,â he explains.
Bank Money Entertainment, Delix’s independent record label, was officially launched in 2018 and soon after, Delix released their debut EP, ‘Delix Vibes EP’ under the musical imprint. âI raised enough money and went back to the studio, but I also decided that I could outdo myself better than anyone, so I became the first artist on my label.â
On what inspired the need to start his own label, Delix reveals that it all comes down to challenges. After a long period of sending demos to several record companies to get them to listen to his work, Delix finally realized he was doing it all wrong. âIt took a while, but I finally realized that having my own record label is a great way to define myself, my hard work and my legacy; I also like to challenge myself, âhe added.
Delix is ââconvinced that his role as a musician will help him negotiate his path to mainstream music and build a solid repertoire not only for his brand but also for his record company. âBank Money Entertainment is bigger than me. It is a big dream with many expressions. I’m just the first artist on the label, âDelix suggests.
Delix’s release of an Afro-fusion masterpiece titled âPorsche Life,â a self-proclaimed hymn of con artists, is an endorsement of this strategy. An upcoming “Porsche life” follow-up remix, starring Teni, is Delix’s way of making another musical statement. For the artist “Porsche life”, Bank Money Entertainment is an opportunity to transform some of the essential lessons he learned in music production and sound design at the Academy of Art University in San Francisco, California, in everyday life situations.
âOn the ‘Delix EP’, we cover the nine meters; starting with an evening of listening to EP, a press conference and some music videos, âhe reveals. Delix is ââthe first artist on Bank Money Entertainment’s musical footprint, but a strategy is in place that includes acquiring more talent in the future. What kind of musicians he is interested in, Delix makes a list.
âYour voice, your style of music, your production are very important to me; I mean investing in your production, your personality, your passion and learning to stay humble.
With the rise of the music industry in Africa, Delix would have the right to claim his rights, not only as an artist, but also as one of the leaders of a budding record company in Africa.