Record label

Sarkodie explains why he avoids contracts with record labels

SarkCess Music Founder and CEO Sarkodie has, in a free rap style, addressed fans’ concerns about why he isn’t signed to a record label.

Some fans of the rapper, aka Sark Natives, and critics claim that signing to an international label, as some popular Ghanaian music groups have done in recent times, would expand his international following and enrich his marketability.

Rap star Tema however thinks differently and he gave an answer in his new rap song titled “Fraud [Man] In a costume’.

First of all, it gave the impression that agreements with record companies often deceive the artist and deprive him of his freedoms.

“There will always be fraud [man] in costume, trying to give you money to keep silent. Has always been part of the game, it’s nothing new, the Ghanaian music superstar spat [Hiphop term for rapping].

“How many are real owners? Just a few,” he pointed to the phenomenon that many artists don’t own their masters or don’t have as many as they can present to the public.

Michael Owusu Addo, aka Sarkodie, who was once on the Forbes list of the richest African musicians, highlighted what he believes is most important for an artist.

“Buy a nice house, trust the view,” he said and warned, “Don’t trust anyone, my [man], trust you. There’s no real person in the game and that’s true.

The label is “a game, [man]”, he pointed out and noted that earning his own money gives them the power to avoid the label scams he mentioned earlier: “We have the money now, so [forget] you.”

A rapper who is proverbially the poster boy for grace saying, he, in the typical boastful stance of a rapper, proclaimed, “I did it from scratch, I had patience .”

“I had a few meetings at Roc Nation,” he revealed.

He then sent “big shouts” to rappers “B Rel and B High”, who gave him “the clues and the right vibe – the plan [Jay Z album pun].

“Other than that,” the businessman continued, “they showed me a thing or two.”

Partially revealing this advice, he said it’s important for a rapper to invest in their looks.

“First check, gotta buy some blings [jewelry]: you have to put diamonds on your cube links. [Forget] what you think,” the two-time BET award winner simply informed.

At this point, he openly acknowledged his fans’ concerns about signing a recording contract.

“You know the fans can’t stop talking, they want me to go high. Come see me if you want to know why,” he said with his artistic flair and reminded his fans that even s he is currently an independent act, he has already signed recording contracts: “This [thing]I’ve done it all my life, so my [man]I’ve been there long enough and have tasted both sides.”

Africa’s most decorated rap act, he has yet again decried the record companies.

“All this hype, I grew up, I’m not moved. It’s all a lie, I swear I have proof of it,” he said during the 3 minute 16 second freestyle.

“All these record companies are just sucking in” artists, Sarkodie further accused and warned record company executives of opportunists: “They just want to ride the wave, and that’s the sad truth.”

Nicknamed King Sark, he proclaimed:[I’m the] true definition of the self-made man.

“How the [heck] did I do it? i have a game [highly skilled]“, he declared and revealed his priorities and his inspirations: “I came for the money and not for the fame. Back to back since the day I came; get the money like Jay [Z]be a boss like Lady [Dash].”

Much of the song was delivered in Ebonics and Pidgin.

Recently, on a Kalyjay Twitter space, Senegalese-American record executive Akon revealed that his label, Konvict Music, had signed Sarkodie but he “ran away” and “we realized we really couldn’t work yet. with him because he just wasn’t mentally ready to go to that level. We just allowed him to keep moving as he was moving.

“Unfortunately when you have an artist and you can’t control the artists or you can’t control the asset of them, it’s hard for you to do what you need to do with them if you don’t have control over him.”

He also said, “Sarkodie was the first artist we signed outside of Ghana. We had planned to make it a lot bigger, but I think at the time his program was more focused on Ghana, which worked for him. And I think it was a plan that worked. I mean, probably or probably not – but I know for sure that if he had followed our plan, he would have undoubtedly been a world artist.

“It’s understandable that he was a bit skeptical about going global. He hadn’t even really conquered Ghana yet and must have thought he needed time to fully establish himself. here. I think the answer would have been different if the same opportunity had arisen a few years ago or even now. And in any case, it’s not as if Sarkodie’s career hadn’t happened. flourished. Without such support, he still built a strong brand. We have to congratulate him,” he concluded.

In 2009, rumors said that Sarkodie had been signed by Akon.

The latest album from the winner of the 2019 Black Entertainment Television (BET) Best International Stream award is “No Pressure.” He announced a sequel that will be released on Friday, November 11, 2022.