Sean ‘Diddy’ Combs announced the launch of Love Records.
The 52-year-old rapper – who changed his middle name to Love last year – will release his first solo album since 2006’s ‘Press Play’ on his new label, which he works on in partnership with Motown Records.
Love Records is “dedicated to RB music and will release singles and collaborative projects from a collective of world-class artists, producers and songwriters”, and the ‘I’ll Be Missing You’ hitmaker will continue in his role as a supervisor at Bad Boy Entertainment while developing his new brand.
Diddy said: “Music has always been my first love. Love Records is the next chapter, it’s about getting back to love and making the best music of my life.
“For the label, my focus is on creating timeless RB music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.
Ethiopia Habtemariam, CEO and President of Motown Records, added, “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; to be part of his next evolution and his album is nothing short of monumental.
Diddy – who has also been known as Puff Daddy and P. Diddy in the past – would be executive producer, curator and AR on his next album.
His last musical project was his 2015 mixtape “MMM (Money Making Mitch)” – which featured Future, French Montana, Big Sean and Lil Kim – but last July he told fans new music was finally here. on the way.
He simply tweeted, “I’m doing a classic.”
He then shared the post on Instagram and added the caption: “On god!”
The ‘No Way Out’ hitmaker’s post drew positive emoji responses from Keyshia Cole and Swae Lee, while an excited Ray J wrote, “#TheLoveEra LOVE LOVE LOVE (sic)”