Snoop Dogg began his career under the direction and tutelage of NWA member and producer Dr.Dre. The Death Row label, originally co-owned by Dr. Dre and a music manager Suge Knight, now officially belongs to the legendary rapper.
Global investment firm Blackstone has announced that the iconic Gin & Juice rapper acquired MNRK Music Group’s Death Row Records trademark and name. Terms of the agreement were not disclosed. Snoop’s latest project, “BODR (Bacc on Death Row)”, will be released on February 11, 2022. Fans will also be able to purchase his new album on the blockchain as a Stash Box of NFTs through the new Gala Music store thanks to his partnership with gala gamesa successful blockchain gaming platform.
— Death Row Records (@deathrowmusic) February 9, 2022
“I am thrilled and grateful for the opportunity to acquire the iconic and culturally significant brand Death Row Records, which has immense untapped future value. It feels good to own the label I was part of at the start of my career. and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and above all David Kestnbaum, who worked with me for several months to make this exciting homecoming a reality. I look forward to building the next chapter of Death Row Records,” Snoop said in a written statement.
This follows the announcement of the iconic entrepreneur’s partnership with Master P to create a new rap snack – Snoop Dogg Icon Chips – as the latest release from the Rap Snacks brand, according to BET. Rap Snacks co-founder Master P has also tapped the iconic West Coast rapper as a brand ambassador.
This news also comes just before this year’s Super Bowl game between the Cincinnati Bengals and the Los Angeles Rams, where Snoop is scheduled to perform at halftime. Pepsi, the NFL and Roc Nation have set up music programming for Super Bowl LVI on Sunday, February 13, 2022. The Pepsi Super Bowl LVI Halftime Show lineup will include Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The game and performance takes place at SoFi Stadium in Inglewood, Calif., and will air on NBC, Telemundo, and stream live on Peacock.