Record label

Snoop Dogg says Death Row will be the NFT label

Snoop Dogg surprised fans in a dedicated club room yesterday as the new owner of Death Row Records revealed his plans to become the first NFT label.

“Death Row will be an NFT label,” Snoop said, which you can hear in the video below. “We will be releasing artists across the metaverse. Just like we broke the industry when we were the first independent [label] to be of legal age, I want to be the first major [label] in the metaverse.

The news comes just a week after Snoop teamed up with blockchain game company Gala Games for the release of his new album. BODR (bac on death row)which came across the blockchain as an NFT stash in the Gala Music store.

Priced at $5,000, the Gala Music version of the album includes one of 17 songs from the LP as NFT, along with three exclusive bonus tracks.

“If anything is constant, it’s that the music industry will always change,” Snoop said in a press release. “Blockchain technology has the power to change everything again and tip the table in favor of artists and fans, and we are going to be ahead of the pack with this Gala Music deal.

Last week, the Long Beach rapper acquired the Death Row Records brand from MNRK Music Group, which bought the rights to the company in 2019 for $4 billion from Hasbro.

“I am thrilled and grateful for the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop said in a statement. “It feels good to own the label I was part of early in my career and as one of the founding members.”