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Taylor Swift’s label to set stricter guidelines for re-recordings

Taylor Swift’s re-recording efforts have wider repercussions in the music industry, with her label, Universal Music Group, reportedly tightening restrictions on re-recordings.

According to the Wall Street newspaper, UMG has stepped up efforts to protect its investments in artists at a time when recording and distributing music has become noticeably easier. They revised some of his contracts to increase the length of time an artist is prohibited from re-recording their own work.

The report immediately follows Swift’s. Red (Taylor version) is out, the second iteration of its ongoing series of reissues. The singer decided to re-record her first six albums due to the failure of her attempts to buy her masters from her former label Big Machine Records.

Music director Scooter Braun secured the rights to his masters after acquiring Big Machine in 2019. He eventually sold them to Shamrock Holdings the following year.

In 2019, after Swift couldn’t agree on terms to reunite with her masters from Braun and Ithaca Holdings, she announced the re-recording of her first six albums. She asked fans to stream her updated versions instead of the originals.

And according to the WSJ, that move paid off – the first two re-registrations, Without fear (Taylor version) and Red (Taylor version) – largely outperformed the original versions in terms of digital streams.

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“What Taylor has done has been a game changer, not just for her fans, but for other artists. She inspires artists to re-record their songs and take control of their music,” said Susan Genco, Board Member of the artists’ rights group Music Artists Coalition and co-chair of the Azoff company. “Taylor is leading by example: showing fans and artists that it is possible to take charge of their future.”

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Discover “All too well” (Red (Taylor version)) by Taylor Swift: