‘Throan of Art’ is one such leading artist development and marketing company.
Throan Of Art Music Albums Released In 2021
Behind every successful artist is the diligent efforts of connected, hardworking professionals who help them reach the pinnacle of their careers. While being musically talented is the core skill that makes an artist, what also matters is the team working around the clock to make your presence felt among music consumers, building the brand of the artist, thus bringing talent closer to success in music. industry. ‘Throan of Art’ is one such top artist development and marketing company that adorns many hats to boost brand awareness and an artist’s image.
Throan of Art (TOA) serves clients in the entertainment, lifestyle, fashion, real estate, education, hospitality and political industries for their marketing and advertising, content creation, and also launched his independent music label ‘Throan Of Art Music,’ (TOAM) a new independent music label for budding artists. The TOA team includes skilled professionals who recruit singers, musicians, actors and dancers for film and OTT dubs, music video singles, Ad TVC work, reality shows and live broadcasts.
Throan of Art Music’s motto is “Bringing fresh independent music to a global audience with an international approach.” We represent music without borders of language, culture, genres; just a pure focus on creativity and artistic liberation through music made with the best and up-and-coming Indian and global talent,” says TOAM Founder, Mr. Thomson Andrews.
As head of A&R for his independent label, Thomson explains how he decided to work with artists to showcase their talent on TOAM. He usually works with artists who have a unique story as singer-songwriters, eager to learn, willing to work hard and strive to be their best and succeed, musically and as people. . Currently, TOAM’s roster includes freelance singer-songwriters like Melody Divecha, Vernon D’Souza, Sheetal Gupta, Neha Pandey, Vishnu Jampa, Abhijay Sharma, Sunayana Sarkar, Nitin Kumar, Arpit Gandhi, Gwen Dias, Sagar Gupta, Anushree Sukanti to name a few. TOAM’s annual release schedule is already planned and with the excellent distribution support of Believe India, their process of delivering and showcasing music on relevant audio playlists with all local and international DSPs is in progress. square.
Talking about his entrepreneurial journey and how he notices talented artists as his label’s A&R manager, the founder says, “I’ve been in the music industry for over 12 years, which has helped me connect with the right kind of people. Apart from that, I am often approached by artists or invited to judge talent competitions like Malhar, Mood Indigo, Umang where I have the opportunity to meet new talents who have not yet been introduced to the world” . He further adds, “My personal involvement in each song includes selecting the melody, working with the lyricists to create a script and the overall audio-visual narrative of the song, overseeing the musical production, voice acting and the process of mixing, artwork design, analyzes of target audience demographics for the single, how the artist is portrayed, production techniques for audio-video production, casting talent for filming, and a marketing strategy. successful public and promotional relations for the release, before and after the song’s launch on radio, TV, in print and on the web and social media, making every song a piece of perfection and hard work. I am grateful to have the best team of professionals working with me at TOAM to turn my vision into reality.
“All the artists I have mentored so far in my career have always had to stand out as musicians and be able to deliver quality and excellence at work without exception. I, as the artists say, am a perfectionist in many ways because I am extremely particular and thoughtful about how I want an artist to sound, musical and vocal arrangement, how the singer should moving to portray the narrative in audio, the importance of vocal exercise and vocal health, dynamics, tone and texture, studio dubbing/live singing techniques,” explains the founder , Mr. Thomson Andrews.He has mentored over 150 Indian artists during his career, brought them into the music industry, hiring them for studio sessions for film score dubs, web series and live concerts. Without a sponsor in the industry, Thomson has paved its way solely thanks to its work ethic, its professionalism, its excellence in its trade, its determination, its perseverance and its dynamism leading to recommendations and professional references; accompanied by his positive attitude and calmness, even under immense pressure and in stressful circumstances.
It may seem like all the lights, cameras, action, and outside fun, but establishing your place in the music industry takes a determined mindset and a willful personality. “Thomson Andrews,” a name to be reckoned with in the music industry as a singer, songwriter, vocal arranger, television host and now media and marketing entrepreneur; has an incredible catalog of work to his credit in top Bollywood and Southern films, 150 TVC projects, Netflix, Amazon Prime, Disney, Marvel OTT and Hollywood projects, including associations with Grammy award-winning producers and technicians and at the Oscars. With 12 great years of experience in the music industry, Thomson feels blessed as an artist to have started his career with the Iconic Music Composer. AR Rahman and having sung and worked with renowned personalities like Shankar Ehsaan Loy, Pritam, Vishal Shekhar, Vishal Bhardwaj, Salim Sulaiman, Amit Trivedi, Clinton Cerejo, Anu Malik, Amaal Malik, Mira Nair, Imtiaz Ali, Luv Ranjan, Bhushan Kumar, Sunidhi Chauhan, Arijit Singh, Sonu Nigam, Neha Kakkar, Badshah, Nucleya, Harrdy Sandhu, Javed Ali, Jassie Gill, B Praak, Jaani, Indian Ocean and much more. He is currently working on the BGM of Bollywood films ’83’ and ‘Bramhashtra’ with music composer Pritam, ‘Fraggle Rock (with Raphanis) (Series)‘ for Apple TV, “Hawk Eye” Marvel series on Disney+ Hotstar, ‘Centaur World‘ on Netflix to name a few. Her past projects on Netflix include vocals on the promotional song ‘Jaldi Aao‘ for Money Heist Season 5, “Ludo”, “Jingle Jangle” and “Christmas Chronicles 2”, and the Amazon Prime series “The Remix”. In Advertising TVC’s recent projects, he has worked with brands Electric OLA, Nykaa, Facebook, Hero, Coin DCX, IPL and Unacademy to name a few.
Apart from establishing an exemplary production house “TOA” specializing in branding, marketing, media advertising and artist development in India, the leader has also toured the world as an artist. and has performed in 15 countries. Time and time again captivating audiences and entertainment industry greats with his multifaceted creative talents and magical voice, Thomson works with an innovative, success-driven mindset. There is no doubt that in the years to come, Thomson Andrews as an entrepreneur, artist and leader will touch the skies and build his media legacy in the business world.