Record label

Wolves announce their entry into the world of music with the launch of a label

Wolverhampton SX singer, songwriter and record producer announces Wolves Records

The club partnered with the Alternative Distribution Alliance (ADA), a division of Warner Music Group, to launch the “Wolves Records” label.

The bosses say the move “will bring together two of the world’s greatest passions” – music and football – with an initial focus on artists from the Midlands.

But it is hoped that it will expand internationally, with Wolves Records already accepting submissions from solo acts, groups and producers online.

Singer, songwriter and record producer SX is part of his team of A&R (artists and repertoire) and production consultants with the goal of hunting down a ‘signature’.

The 29-year-old, from Wolverhampton, has worked with artists including Chance the Rapper, Childish Gambino, Lil Wayne and Nicki Minaj. And the first artist on board will have their first track produced by the Grammy nominated star.

SX, a Wolves fan, said: “I am very happy to be involved and support Wolves Records from the start and look forward to helping identify top local talent and working with the label’s early artists. .

“Wolves and the city of Wolverhampton are close to my heart, and I am deeply passionate about giving the talented young people of this region the best opportunities and the rich musical talent that the West Midlands has to offer.

“I am really looking forward to seeing how Wolves Records can impact the music industry and support new artists, and I am also very proud that it will be my club that will be the first in the UK to venture out. into music in such an authentic and exciting way. “

Wolves have already been investing their efforts in projects outside of football for quite some time, including in areas such as esports and fashion, including a recently announced partnership with US esports giants Evil Geniuses and a high-end fashion line launched during a parade in addition to a Shanghai skyscraper.

Legendary Music Director Peter Rudge, who has notably directed The Who and The Rolling Stones and received over 270 gold and platinum awards, has also joined Wolves Records as a strategic consultant.

“I was born a mile from famous old Molineux and came to my first game with my uncle Had in March 1951,” Rudge said. “I sat on my uncle’s shoulders on the old South Shore, and so started a love affair with wolves that has been such an important part of my life ever since.

“Football and music are a universal language. Anywhere in the world you visit you’ll likely see a Beckham or the Beatles t-shirt, and today’s footballers have so much in common with musicians in terms of the influence and cultural tone of the day.

“The Wolves and the ADA of Warner Music will merge these two cultures and come together by combining their respective skills and strengths to develop Wolves Records and, in turn, support, nurture and encourage the local music community.

“I am delighted to participate in this initiative, to be able to participate in the creation of Wolves Records, and thus to merge two of my great passions and those of the world: football and music.

Artists who sign on the label will not only benefit from ADA’s global distribution network, digital marketing, product management and radio promotion, they will also be supported through the club’s media and social networks – including dissemination at the Molineux stadium and through the club’s digital productions. .

Wolves General Manager of Marketing and Business Growth Russell Jones said: “Wolves Records is an ambitious and progressive project that we have been working on for some time, and we are delighted to finally be able to announce it publicly. Together with Warner Music’s ADA and many very talented and experienced industry professionals, Wolves Records will provide talented life-changing opportunities for talent.

“As many of our supporters know, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways, developing new business ideas that will ultimately complement and help support the continued success of the football club. We’re starting to see tremendous success in our global esports teams, and we believe Wolves Records can have the same level of impact.

“Of course, this is just the start of the journey for Wolves Records, and the hard work is now intensifying as we begin the search for our first acts to sign at Wolves Records; I am sure we have a great team. in place to make the label a huge success. “

Ricky Hill, of Wolves Records and co-founder of Midlands-based arts opportunities platform Syncr, said the label was “perfectly positioned” with “so much talent” in the region.

He added: “However, it is not just about supporting local artists, but an authentic and genuine movement of a football club with a large audience to penetrate the music industry and develop new ones. emerging talents across the globe. By partnering with Warner Music and ADA, we are also able to connect with some of the best distributions available and have the support of their team of experts when it comes to come out of the music. “

Wolverhampton Council leader Ian Brookfield said: “This is a bold move that shows how ambitious our football club is. Music is a key part of the package for sports marketing and brand development. We already know Wolves has a huge brand and fanbase and this move will help cement that.

“More important to me, this will create fantastic opportunities for local bands and musicians, building on Wolverhampton’s reputation as a city of music. With the opening of the Civic Halls next year and operated by AEG and with live music being a fundamental part of our new five-year strategy events, our city’s music scene will grow stronger. ”

The label is currently inviting emerging artists, groups and producers to send in music for their consideration. For more information on how to submit your tracks and follow the history of Wolves Records, visit

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