Record label

Xhosa rapper rises with his own record label

Musical Genius: Athenkosi “Pronator” Ndikinda is a Xhosa rapper who is making a name for himself in the Eastern Cape entertainment industry: provided.

Athenkosi Ndikinda is working hard to make a name for himself as a Xhosa rapper in the Eastern Cape music industry.

Ndikinda, who goes by the stage name Pronator, is a 22-year-old musician from Idutywa.

His music can be described as Xhosa hip-hop, a genre that developed in the Eastern Cape. Ndikinda said he used his music to express himself and his roots, and credited Bonga Ncapayi as his inspiration.

“Bonga helped me work on my music. He taught me to write and make music.

“Pronator was actually his stage name first. When he stopped making music he gave me his stage name and told me to be successful and that’s what I did, Ndikinda has released an EP titled Unam, affectionately named after his younger sister, which includes four songs and also features local artists such as Aphiwe RSA, Flash Ikumkani, SorDa Genius, JR and Fikile.

The rapper, who took part in the Eastern Cape meet Western Cape Tour in Cape Town last year, has also launched his own label called Xhosa Vibe Entertainment. “We currently have six artists signed, and I am one of them.

“We have a DJ Amapiano and five hip-hop artists. We also have a clothing brand called Vuka Nolali.

“The purpose of this brand is to motivate young people in rural areas to rise up and work for themselves.”

His music is available on all digital stores and the clothing brand can be found on the ‘Vuka Nolali’ Facebook page.