Talent management company YMU has launched its own label, AmperSounds.
AmperSounds will be “a home for new and emerging talent from [YMU’s] own management client list and beyond,” says YMU.
YMU has partnered with Paris-based Believe globally for A&R, marketing, digital and promotion, as well as managing and overseeing all aspects of its artist campaigns.
Alistair White, Head of Streaming and Audience for YMU since 2020, will lead the AmperSounds team.
White will report directly to Chris Dempsey, CEO of YMU, in the role.
White joined YMU when the company acquired Machine Management in 2018.
Over the past few years, the company says, White has worked on numerous releases, including several number one single campaigns for Clean Bandit.
Along with its unveiling, AmperSounds named several signings.
Irish singer-songwriter Lucy McWilliams will release her debut EP via AmperSounds later this year. McWilliams has over 200,000 monthly listeners on Spotify and is one of YMU’s existing management clients.
Oli Fox, an indie-pop artist from Essex, has also signed to the label, which has amassed over 10 million streams across all platforms. Her new single The season will be released in February and will be the first release on AmperSounds.
“It made sense to launch our own label.”
Alistair White said: “We already have a wealth of incredible in-house talent at YMU who have fantastic experience overseeing all aspects of many successful campaigns so it made perfect sense to launch our own label which can to be a launching pad for new and emerging talent that we already represent or other great artists that we are discovering.
“We already have several exciting new artists and a number of releases planned for 2022 and our partnership with Believe gives us additional expertise and the reach to engage with new audiences on a global scale.”
“AmperSounds will give us the opportunity to nurture artists through the early stages of their recording career.”
Chris Dempsey, YMU
Chris Dempsey, Managing Director of YMU, said, “AmperSounds will provide us with the opportunity to nurture artists through the early stages of their recording careers by providing comprehensive 360-degree support as we help grow their audience. .
“As our first recruits Lucy McWilliams and Oli Fox, we are honored to work with such phenomenal talent.”
“YMU’s approach to artist development is completely aligned with Believe’s.”
Ben Rimmer, Believe
Ben Rimmer, Director of Tag and Artist Solutions at Believe, added, “YMU’s approach to artist development is completely aligned with that of Believe.
“As one of the top ten global management companies, the YMU team is already in place to run a modern record label in partnership with Believe’s passionate team of digital music experts in 50 countries. , led here by Samantha Connaughton, Senior Label Manager.
“YMU will leverage Believe’s fully independent global distribution network; editorial, marketing and audience development services; and a leading technology platform.The music industry around the world